Canal Guapa

A channel about good living

Canal Guapa is a Paraguayan cable channel launched in March 2017 on Channel 21 of Tigo Star. The editorial proposition revolves around four positive pillars — gastronomy, beauty and wellness, good living, and the future — focused on educational content and local identity.

The channel went on air with an initial investment of USD 300,000 and a combined team of 42 people across editorial, production, and technical operations (the latter handled by DC Broadcast, which acted as the project’s technical arm). By April 2019, the schedule included ten weekly programs with their own hosts, multi-channel distribution via cable, Facebook Live, and YouTube, and documented international reach across more than 15 countries.

Four pillars

The schedule is built on four pillars: gastronomy (Saber Comer, Hetereí, Dulces Tardes), beauty and wellness (Rutina Fitness, Estilo Personal), good living (Esto Es Moda, Taller de Costura), and future (Generación Digital).

Programming

Program	Host	Day	Time	Target
Rutina Fitness	Yem and Dani	Mon–Wed	9:00	80% women, 18–35
Saber Comer	Maby Florentín	Thursday	10:00	81% women, 25–45
Hetereí	Chef Marcos	Monday	11:00	63% women, 25–45
Kids	—	Daily	15:00	Children
Dulces Tardes	Russel Ferreira	Friday	16:00	80% women, 25–65
Taller de Costura	Nerea	Wednesday	17:00	90% women, 35–55
Esto Es Moda	Gio Gallano	Mon–Wed	21:00	77% women, 18–35
Generación Digital	Sergio	Rotating capsule	—	80% men, 25–65
Estilo Personal	Achu Ghiglione	Rotating capsule	—	77% women, 25–65
Guapa News	Various	Multi-platform	—	80% women, 13–34

Guapa News: multi-screen news

Guapa News isn’t a traditional newscast. It’s a news format with a multi-screen replica designed to live simultaneously on cable TV and on social media, with direct audience interaction. The premise: not capturing TV viewers from social media, but building a community around the content.

Audience

The channel’s primary target is women aged 25 to 34, who make up 70% of the audience. The 18 to 24 bracket adds another 20%, and 35–44 holds an additional 35% with overlap on afternoon programming. Gender distribution varies by program, peaking at 90% female on Taller de Costura and 80% male on Generación Digital.

Operating metrics

Public Facebook data as of March 2019:

• 21,744 monthly organic reach (+25% vs. previous month)
• 39,116 monthly impressions (+87%)
• 2,390 interactions, 2,868 clicks, 957 views
• 1,917 weekly engaged users (+111%)
• 15+ countries with documented reach: Paraguay (leader), Thailand, Cambodia, Argentina, United States, Mexico, Philippines, Vietnam, Myanmar, Peru, Indonesia, Bolivia, Colombia, Spain, Laos, Malaysia
• Top cities: Asunción (9,122), Bangkok, Phnom Penh, San Lorenzo, Ciudad del Este, Luque, Capiatá

Sponsor giveaways drove traction spikes: the Singer sewing machine raffle with MAQUIMPORT reached 10,000 people with 2,200 interactions; the Christmas contest hit 4,500 with 958.

Team and infrastructure

The project ran on four pillars: experienced human capital in TV channel development, the 250 m² studio shared with DC Broadcast, broadcast equipment for live coverage, and fresh on-air talent as a bridge between content and audience.

Distribution

• Cable: Channel 21 on Tigo Star
• Streaming: Facebook Live, YouTube channel
• Documented sponsors: MAQUIMPORT (Singer Paraguay), Lactolanda

Location

Tte. Manuel Pino González corner of Tte. Julio Escobar Recalde, Mbocayaty neighborhood, Asunción.